MDF 07 / Brand
Identity
MDF 07
Wordmark, colour, grid and the stage backdrops used in Hall 1. Reference for photography, print and film.
Wordmark
MDF07
Matsuyama Design Festival · 松山デザインフェスティバル · Seventh edition
Theme lockup
Yohaku 余白
The power of what's left out · 17–20.02.2026
Colour
Paper #ECEBE6
Ink #141414
Mikan #EE5A17
Card #E2E1DB
Mute #77766F
Type
Display and text
Archivo 900, expanded
Archivo 400 for running text
Data and labels
IBM Plex Mono · 12px · uppercase · +0.08em
Japanese
Noto Sans JP 900
本文は Noto Sans JP 400
Stage backdrops · Hall 1 · 16:9 LED wall
Three variants for compositing behind speakers
余白
MDF07
Yohaku
Matsuyama Design Festival · 17–20 February 2026 · Mitsuhama Soko No. 3
余白
MDF07
Yohaku
Matsuyama Design Festival · 17–20 February 2026 · Mitsuhama Soko No. 3
余白
MDF07
Yohaku
Matsuyama Design Festival · 17–20 February 2026 · Mitsuhama Soko No. 3
