Alex Longson
The Shape of What's Left Out — Finding a start-up's story in three shapes and the space between them
Alex Longson is a British-American multidisciplinary art director based between Italy, the UK and Japan. In 2017 he co-founded CombiniCo, a Korean minimal fast-food brand, and served as its art director for three years. During that time the company scaled to a $3M valuation and won national awards including Best Commercial Design 2019. He exited the company in 2020.
He then founded Longson Studio, where he leads aesthetic and strategic repositioning projects in association with a venture studio, working with global corporations and fast-growing start-ups. Recent clients include American Express, Sabre, Conferma, Santander and Mastercard. His private clients are among the fastest-growing brands in their industries, raising or exiting at a cumulative value of more than $300M.
Alex is known for helping start-ups find their story fast, and for a method that builds brand narrative out of shapes and empty space rather than slogans. Alongside the studio he co-directs the design theory magazine Command+i, featured on Channel 4's George Clarke's Amazing Spaces and distributed in 50 countries. He is currently building a 15-acre sustainable lavender micro-farm in northern Tuscany.
At MDF 07
Thu 19 · 17:00 · Hall 1
The Shape of What's Left Out
Fri 20 · 12:00 · Hall 1
Designing With Less: Yohaku in Practice
